Business Analytics. What does business analysis mean?

Short definition: Business analysis refers to the skills, technologies, and practices for continuous iterative exploration and investigation of past business performance to gain insight and stimulate business planning. Business analysis focuses on developing new perspectives and understanding business performance based on statistical data and methods.

But how do we analyze a business from the perspective of a site?

First we perform an audit of the site using GTMetrix to find out what we can improve in terms of structure and visual impact of the site. Then, we enter a code on the site (Google) to track how visitors interact with our site and with the help of FB Pixel we track how to turn site visits into orders using paid ads.

Below are a number of tools we use frequently for tracking, diagnosis and optimization.

Google Tag Manager

Sistem de gestionare a etichetelor (TMS) care vă permite să actualizați rapid și ușor codurile de măsurare.

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Google Analytics

Serviciul Google, care vă permite să analizați detalii despre vizitatorii de pe site-ul dvs. web.

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Analizează performanța site-ului dvs. web și vă oferă o listă de recomandări care pot fi acționate pentru a-l îmbunătăți.


Facebook pixel

Un fragment de cod pentru site-ul tău web, care îți permite să măsori, să optimizezi și să creezi audiențe pentru campaniile tale de publicitate.

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Google Analytics

Get a deeper understanding of your customers. Google Analytics provides the tools you need to analyze data for your business in one place.

  • Understand site and application users to better evaluate your marketing, content, product, and more.
  • Access unique Google information and machine learning capabilities to help you get the most out of your data.
  • The analysis is designed to work with Google advertising and publishing products , so you can use analytics to reach the right customers.

In short, we find out where customers come from, what device they use, how much time they spend on the site, if they place an order or not and especially how they heard about your business.

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Facebook Pixel

A snippet of code for your website, which allows you to measure, optimize and create audiences for your advertising campaigns .
  • Measures conversions across multiple devices
  • Optimizes delivery for users who are more likely to take action
  • Create personalized audiences based on your website visitors
In short, we launch the FB ad , track the overall impact and results of user interactions with it, check Conversion Rate – how much money invested in advertising brings orders us on your site.